Pivot Playbook
Pivot Playbook™: Own Your Story. Own Your Brand.
You’re not late. You’re on assignment.
Whether you're a CEO, athlete, creative, or entrepreneur, navigating what’s next in your career can feel overwhelming. You know you’re ready for more—but how do you reposition yourself and attract the right opportunities?
That’s where the Pivot Playbook™ comes in.
This 4-week, high-impact coaching experience equips high-achievers like you with the tools, strategy, and confidence to pivot with purpose, redefine your personal brand, and position yourself as a leader in your industry.
Who It's For:
CEOs ready to transition into thought leadership.
Creatives and entrepreneurs expanding their brands.
Athletes and public figures preparing for life beyond the spotlight.
Pivot Playbook™: Own Your Story. Own Your Brand.
You’re not late. You’re on assignment.
Whether you're a CEO, athlete, creative, or entrepreneur, navigating what’s next in your career can feel overwhelming. You know you’re ready for more—but how do you reposition yourself and attract the right opportunities?
That’s where the Pivot Playbook™ comes in.
This 4-week, high-impact coaching experience equips high-achievers like you with the tools, strategy, and confidence to pivot with purpose, redefine your personal brand, and position yourself as a leader in your industry.
Who It's For:
CEOs ready to transition into thought leadership.
Creatives and entrepreneurs expanding their brands.
Athletes and public figures preparing for life beyond the spotlight.
Pivot Playbook™: Own Your Story. Own Your Brand.
You’re not late. You’re on assignment.
Whether you're a CEO, athlete, creative, or entrepreneur, navigating what’s next in your career can feel overwhelming. You know you’re ready for more—but how do you reposition yourself and attract the right opportunities?
That’s where the Pivot Playbook™ comes in.
This 4-week, high-impact coaching experience equips high-achievers like you with the tools, strategy, and confidence to pivot with purpose, redefine your personal brand, and position yourself as a leader in your industry.
Who It's For:
CEOs ready to transition into thought leadership.
Creatives and entrepreneurs expanding their brands.
Athletes and public figures preparing for life beyond the spotlight.
What You’ll Walk Away With:
1. A Defined Brand Bio & Messaging Framework
Using the Parrish Framework, we will identify the core of your story and refine your brand messaging. Whether it's personal brand positioning or product marketing, you'll leave with a crystal-clear narrative that attracts the right audience.
2. Channel-Specific Marketing Strategy
Leverage your brand story across the right platforms with a strategy tailored to your goals. You’ll know where to show up and how to create content that resonates with your ideal audience.
3. A Refined Brand Voice & Personality
Develop a distinct voice that authentically reflects your values and expertise. Your brand will not only speak to your audience—it will resonate with them.
4. Alignment Between Your Brand & Business Goals
Understand exactly how to connect your personal brand narrative to your business objectives, ensuring that every move you make drives measurable success.
How It Works:
3 Private 1:1 Strategy Sessions (45 minutes each)
Session 1: Define your brand story using the Parrish Framework and craft your brand messaging.
Homework: Refine and align your narrative with your business goals.
Session 2: Develop your channel-marketing strategy and establish content pillars.
Homework: Create a brand voice guide and outline your content plan.
Session 3: Polish your positioning and finalize a sustainable long-term strategy.
Exclusive RCA Pivot Alumni Network
Upon completing the program, you’ll join a powerful network of high-achievers who have used the Pivot Playbook™ to elevate their brands and unlock new opportunities.