Rachel Parrish

Founder & CEO

With more than fifteen years of experience in marketing and public relations, Rachel is an innovative leader in curating messaging and brand reputation strategies for athletes, entertainers, creatives, CEO’s and high-achieving professionals. Her impressive professional resume includes leading marketing and public relations efforts for global brands including the NBA, WNBA, State Farm, NBC Sports, NWSL and Alli Sports. She holds a dual B.A. in Communication and Sociology from the University of Missouri, Columbia and a M.S. in Integrated Marketing Communication from Roosevelt University. Rachel is also a proud member of Delta Sigma Theta, Sorority, incorporated.

Through her unique approach to storytelling and ability to identify trends in their infancy, Rachel has brokered major brand deals, increased audience growth, impressions, engagements, and attendance records for several properties; cultivated strategic partnerships, and secured A-list talent for marquee events and initiatives. Her business aspirations are driven by innovation, collaboration, and curiosity, resulting in unique, award-winning work that resonates with global audiences.

Among many special career experiences, Rachel’s most memorable include:
-Managing and growing the public persona 'Jake From State Farm'
-Leading crisis communication and brand marketing efforts for the Chicago Red Stars professional women's sports organization through global crisis and unprecedented team sale
-Leading the Chicago Red Star's first-ever international fan-marketing campaign with partner club in Wolfsburg, Germany
-Living in the NBA Bubble during Covid-19 and supporting the 'Whole New Game' campaign
-Working with Bucky Lasek, Ryan Sheckler, Theotis Beasley, Chad Kerley and many other athletes on The Dew Tour
-Securing coverage and supporting live event media relations for a 2014 USOC Sochi Olympic Qualifying Event

@RaeChristine___
Rachel maintains a vibrant social media presence, producing high-performing content series like “What a Publicist Thinks” and “Themes from Therapy” while offering a realistic, relatable glimpse into her journey as a CEO and entrepreneur. To learn more about her digital footprint, explore her media kit.